PASSION is Here. artisJet Introduces Its Next-Generation Brand Personalization Printer to Europe at FESPA 2026
Eight Years in the Making. Built for Every Brand Moment — In-Store, In Real Time, At the Counter.
Your customer is at the counter. They love the product. But the version that's truly theirs — with their name, their story, their moment — doesn't exist yet. Until now, that was a logistics problem. With artisJet PASSION, it's a 2-minute conversation.
Today, on Day 1 of FESPA Global Print Expo 2026 in Barcelona, artisJet officially introduces PASSION to Europe — live, on the show floor, in front of the industry's most discerning audience. Built on eight years of brand personalization experience — starting with the artisJet proV6 in 2018 — PASSION is the next generation: more compact, more capable, and designed precisely for the retail environments where brands and customers meet.
PASSION is built for the brands, retailers, and customer experience teams who understand that the difference between a purchase and a memory is often just a name, a design, or a moment of participation. PASSION makes that moment possible — at the counter, in the store, in under two minutes.
🇪🇸 Official European Launch · FESPA 2026
artisJet PASSION
Personalization at Your Fingertips
A compact UV-LED printer designed for retail environments, brand activations, and in-store customer experience. Countertop footprint. Production-grade output. Cloud-based app included.
Discover PASSION →
What Is PASSION — and Why Does It Matter Now?
artisJet has been building the brand personalization ecosystem since 2018 — working with brands and retail environments to deliver in-store, on-demand customization through the artisJet proV6 printer. That journey proved the concept, shaped the workflows, and showed exactly what brands and their customers needed from this technology.
PASSION is the answer to everything that experience taught us. It is the next generation — purpose-built from the ground up for the retail floor, informed by eight years of real brand deployments.
In-store personalization is no longer an experiment. Brands have validated it. Consumers have embraced it. The question today is not whether it works — it is which tool delivers it at the quality, speed, and store-level simplicity the market now demands.
PASSION removes every remaining barrier.
It is a countertop UV-LED printer — roughly the size of a premium espresso machine — that prints directly onto glass, metal, leather, plastic, wood, and coated surfaces with up to 2880 DPI resolution, in under two minutes, using CMYK + White + Primer in a single pass. No specialist. No pre-treatment. No backroom workflow. Just your product, your brand, and your customer — live.
"Creativity Unleashed: End users can play with personalization, creating unique products that hold both practical and sentimental value. On-site personalization in just a few minutes — no waiting, no online stores, no delivery delays. And you get to participate in the creation of the gift."
— artisJet SEE, following the PASSION installation at IQOS Romania
Already Live. Already Delivering. IQOS Romania Was First.
PASSION's European launch at FESPA 2026 arrives with something most product launches don't have: real-world proof. Before today's announcement, PASSION was already installed and operating in a live retail environment — the IQOS Romania store, implemented through artisJet's European distribution network.
We proudly introduce our new model, PASSION — the perfect solution for personalization in shops. This compact printer comes with an integrated computer and an App that makes the entire process incredibly simple. On-site personalization in just a few minutes. No waiting, no online stores, no delivery delays. And you get to participate in the creation of the gift. We would like to thank the IQOS Romania team for their cooperation and support.
The IQOS Romania installation demonstrates exactly what PASSION was designed for: a global lifestyle brand using in-store personalization to turn a product interaction into a brand memory. Customers chose their design, watched it print, and left with something that didn't exist when they walked in.
That experience is now available across Europe — and today in Barcelona, the industry gets to see it for the first time.
PASSION by the Numbers — Built for the Retail Floor
Every specification of PASSION was designed around one constraint: this machine has to belong in a store. Not behind a door. Not in a warehouse. On a counter, next to the product it will personalize, operated by a brand associate, in front of a customer.
Print Resolution
Up to 2880 DPI
720 × 2880 high resolution
Ink Configuration
8-Channel
CMYK + White + Primer
Print Speed
~2 min 26s
720×1440 DPI · Color + White
Max Print Area
3.15 × 4.72 in
8 × 12 cm
Object Height
Up to 2.16 in
5.5 cm max
Footprint (W × D)
20.86 × 19.68 in
53 × 50 cm · countertop-ready
Cooling
Air-Cooled
Silent · store-safe operation
Connectivity
USB 2.0 / 3.0
Windows · touchscreen integrated
Designed to Belong in Your Brand Environment
PASSION is available in three body finishes — chosen to integrate with retail design rather than disrupt it. Brand-specific colors are also available on demand.
Who Is PASSION For?
PASSION is designed for any brand or business where the product has a surface and the customer has a reason to make it personal. The applications are as wide as the substrates it prints on.
Luxury & Beauty Brands
Personalize perfume bottles, cosmetics packaging, and branded accessories at the point of sale. Transform a purchase into a gifting moment without leaving the store.
Lifestyle & Consumer Brands
E-cigarette accessories, sunglasses, phone cases, luggage tags, earbuds — if your customer carries it, PASSION can personalize it. IQOS Romania proved exactly this.
Gifting & Retail
Turn standard products into personalized keepsakes — name-printed lipsticks, custom gift sets, VIP member cards — in under 2 minutes, on demand, at any retail touchpoint.
Brand Activations & Events
Pop-ups, flagship launches, trade show experiences, loyalty events — PASSION brings live personalization anywhere. Compact enough to travel, premium enough to represent any brand.
What can PASSION print on?
Cosmetics & Perfume
Lipsticks
Phone Cases
AirPods Cases
E-Cigarettes
Sunglasses
Luggage Tags
Name Badges
VIP Cards
Personalized Gifts
Branded Accessories
Pop Sockets
The Cloud-Based App — The Experience Your Customer Actually Touches
PASSION is not just a printer. It is a complete personalization system, built around a cloud-based app — the customer-facing interface that makes the entire experience feel like it belongs in a luxury retail environment, not a production facility.
For Your Customer
Intuitive, touch-based design selection. They choose a template or design, customize it, preview it — and watch it print. No training. No waiting. Just participation.
For Your Brand
Full control over what's available to personalize. Your brand language, your design guardrails, your product catalog — all within the app. Your store, your rules.
For Your Team
One-click maintenance. Sensor-based auto height. Stable idle mode for smooth restarts. Zero need for a specialist operator — any store associate can run it.
In-store. In e-store. Premium finish. Touch & engage. Retail & luxury. Boost brand experience.
PASSION: Create Live Personalization — In-Store & E-Store. Powered by a cloud-based app your customer controls.
Powered by BEC1GO™ — The Technology Behind the Result
PASSION is powered by artisJet's BEC1GO™ 3-in-1 Print Technology — the same platform recognized by the Edison Awards as their Gold Winner 2026 in Commercial Technology. In a single pass, BEC1GO™ delivers UV LED printing, primer application, and spot UV varnish — eliminating multi-step workflows and ensuring durable, premium-quality output on virtually any surface.
Edison Award Gold 2026
BEC1GO™ — Commercial Technology, Immersive & Interactive Experiences. Read the full story →
EcoVadis Platinum 2026
Top 1% globally for environmental, social, and ethical performance.
Find PASSION in Your Market
PASSION is available globally through artisJet's authorised distribution network. Whether you are a brand exploring your first in-store personalization installation, a retailer evaluating PASSION at scale, or a business partner looking to bring this technology to your market — the right starting point is a direct conversation with artisJet.
Contact artisJet to find your local partner or request a demo →
Experience PASSION Live at FESPA 2026
Hall 3 · Stand 3-D32 · 19–22 May 2026 · Fira Barcelona Gran Via
Or reach out directly — we'll bring PASSION to your brand conversation.
